Your rate card is the single most important document in your UGC business. Without one, you negotiate from scratch every time a brand reaches out. With one, you present yourself as a professional and filter out low-budget clients before the first call.
What to Include in Your Rate Card
Keep it simple. One page, clear pricing, no surprises. Brands review dozens of creator proposals. The clearer your card, the faster they can say yes.
- Your name and niche (e.g. "Lifestyle & Beauty UGC Creator")
- Short-form video rate (15–30 seconds)
- Long-form video rate (60–90 seconds)
- Static image rate
- Usage rights add-on
- Revision policy (e.g. 2 rounds included)
- Turnaround time (e.g. 5–7 business days)
A rate card is not just a price list — it is a signal that you are serious about your business.
Setting Your Starting Numbers
If you have zero completed deals, start at the lower end of market rate and raise after your first 5 clients. Do not start so low that you cannot pay for your time, and do not start so high that you cannot close any deals.
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Apply to Hyperbeam →How to Send Your Rate Card
Save it as a PDF. Send it as an attachment in your outreach email, not a Google Doc link. Brands should be able to open it without clicking through to another tool.
Ready to start earning from your content?
Join Hyperbeam — the commission-only marketplace for UGC creators and brands.
Apply to Hyperbeam →More in this series
Continue reading the full topic cluster.
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